Pay Per Click


Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

27

Feb 2015

Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success. Having an effective bid strategy can influence the return on investment of any pay-per-call campaign. According to a survey by Google, 73% of mobile...

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